Gene died of complications from Alzheimer’s. Karen cared for him through it. This pillar is for the families doing that work right now.
Gene died of complications from Alzheimer’s in 2016. Karen cared for him for years, quietly, with extraordinary grace. We will not be quiet about it.
This pillar funds research, awareness, and direct support for caregivers, the wives, husbands, daughters, sons, and friends who do the daily, invisible work of loving someone through this disease.
Caregiver resources
Year-round content, fundraising campaigns, and joint storytelling with the leading Alzheimer’s nonprofit in the country. Their 24/7 helpline is on our caregiver resources page.
An annual week of curated film clips, reflections, and storytelling tied to Alzheimer’s awareness. Built for partner amplification and corporate matching.
The most overlooked part of this disease is the caregiver. We’re building a hub of practical resources, helplines, support groups, respite care, so no one feels alone in it.
Source: Alzheimer’s Association 2026 Facts & Figures.
From a one-time gift to corporate matching, from buying a print to attending a screening, every action funds research and supports caregivers.